Where GOOD IDEAS come from?

We all want to be more creative, come up with better ideas and want our organizations to be more innovative. The question is: How can we achieve these goals? Be inspired by Steven Johnson's video which gives a…

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What is BRANDING really about?

 

 

We thought we should share this great video on BRANDING with you. It was produced in 2011 by MSc Brand Leadership team at Norwich Business School, University of East Anglia.

 

In essence, a BRAND is a "stamp…

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Are you going a bit GAGA?

Copyright laws - among others in Germany - and the great difficulties to know and assess what is allowed - and what is not.

 

Stars like Elvis, Michael Jackson, Madonna and Lady Gaga are musical icons and partly…

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New Year's Get-together 2012

For one night and for night only, Munich’s trendy restaurant „Salt“ was rebranded „LexDellmeier“ to celebrate our 2012 New Year’s Get-together.

 

Together with about 70 guests we enjoyed “Salt” 's creative modern…

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GERMANY: Almost 70,000 new national trademarks

                                                                                     

 

1. National Trademark Filings in Germany

 

 The German Patent and Trademark Office (GPTO) in its Annual Report published the…

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IP Rights and Company Value

On 16 November 2011 LexDellmeier held a one-day seminar on the topic how the strategic creation, maintenance and defense of IP-rights can positively influence the company value.

 

The first part of the seminar…

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