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What is BRANDING really about?

 

 

We thought we should share this great video on BRANDING with you. It was produced in 2011 by MSc Brand Leadership team at Norwich Business School, University of East Anglia.

 

In essence, a BRAND is a "stamp…

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What is a Design?

A design is a commercial property right, which assigns an exclusive right of use for an esthetic design - meaning the outer appearance of products - to its proprietor.

 

As designs, you could protect:

 

Two- or…

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