Industry-Level Analysis Report

The Industry-Level Analysis Report of the European Patent Office (EPO) and the Office of Harmonization in the Internal Market (OHIM) was presented by the European Observatory on Counterfeiting and Piracy in…

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Best Retail Brands 2014

Interbrand, started in 1974 with its approximately 40 offices around the globe, is one of the biggest and oldest brand consultancy companies around the world. Every year, Interbrand conducts and publishes various…

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Haribo vs. Lindt

On 11 April 2014 the Higher Regional Court of Cologne overturned the first instance decision in the trademark battle between the two well-known candy manufactures Haribo (gummi bears) and Lindt (chocolate). The…

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What is BRANDING really about?

 

 

We thought we should share this great video on BRANDING with you. It was produced in 2011 by MSc Brand Leadership team at Norwich Business School, University of East Anglia.

 

In essence, a BRAND is a "stamp…

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