New Name, Legal CheckRebranding and Trademark Law – What You Need to Know When Changing Your Brand NameRebranding can be an exciting yet risky move for any business. Whether you are modernizing your image, merging…

[[{"type":"media","fid":"5389","view_mode":"default","instance_fields":"override","field_file_image_alt_text[und][0][value]":"","field_file_image_title_text[und][0][value]":""}]] Wann: 30. Juni 2022, 11:00-17:00…

The oldest perfume manufacturer in the world and its battle for a statutory trademark protection Source: GPTO website – picture of the company sign of  Johann Maria Farina from 1868  „Johann Maria Farina gegenüber…

Wie hoch ist der durchschnittliche Wert einer Marke am Unternehmenswert? Ist der Wert von Branche zu Branche unterschiedlich hoch? Und was bedeutet „brand valuation“ und „brand evaluation“ eigentlich genau? Diesen…

Turbulent times require innovative ideas and solutions. The difficult situation surrounding the Corona crisis is forcing countless companies to send their employees to their home office. We believe it is important…

Turbulente Zeiten erfordern besondere Maßnahmen. Die schwierige Situation rund um die Corona-Krise zwingt unzählige Unternehmen dazu, ihre Mitarbeiter ins Homeoffice zu schicken. Darüber hinaus stagniert in vielen…

In June 2019, Brand Finance, an independent brand valuation consultancy with offices all over the world published its annual report ‘Beers 25 2019’ which lists the world’s most valuable beer brands – and found…

Interbrand just released its new rankings of the best global brands for the year 2018. By no surprise, the leading companies are again mostly active in the technology sector.Source: Interbrand Interbrand is a…

The Cornell University, INSEAD and the WIPO just published its 11th edition of Global Innovation Index (GII) for the year 2018 with the theme “Energizing the World with Innovation”. The Global Innovation Index is…

On 20 June 2018, the General Court of the European Union (GC) ruled that the distinctiveness of the trade mark ‚POLO’ by Ralph Lauren’s eponymous fashion brand is indeed so famous that it requires broader legal…

On 4 May, all fans of the commercially most successful movie series are celebrating the international Star Wars Day. In the fan community, this tradition has been established over 10 years ago. The 4th of May was…

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On 11 January 2018, Melchior Wathelet, the Advocate General of the Court of Justice of the European Union (CJEU), published his opinion about the dispute concerning the Neuschwanstein EU trademark. In his opinion,…

We have often talked about the correlation between a brand and intellectual property. In the simplest of terms, one can hardly go without the other. Recognizing the importance of brands for the economy,…

Brand Finance Football 50 is an annual study conducted by one of the leading brand valuation and strategy consultancies. The study published on June 6, 2016 determines which of the word largest football clubs have…

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The General Court of the European Union (EGC) decided that that a likelihood of confusion between the word/device mark “Master” of Modern Industrial & Trading Investment Co. Ltd and the earlier trademark “Coca…

The world is filled with milion of brands but, behind most of them are only a few big cooperations. These companies control the gobal consumers markets for food, beverages, cleaning preperations, personal care…

The „TM5“ just published a Statistics about the development of Community Trademarks in 2014.

Below you can see that 117.451 Community Trademark (CTM) Applications were received by OHIM in 2014. As you can see,…

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