The German Federal Patent Court (BPatG) decided on 8 April 2014, that the word/design mark “München – in Bayern” cannot be registered because there is likelihood of confusion to the older word/design mark “FC…
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Interbrand, started in 1974 with its approximately 40 offices around the globe, is one of the biggest and oldest brand consultancy companies around the world. Every year, Interbrand conducts and publishes various…
The WIPO 2013 Report was published recently and reveals new statistics and information about the great influence and importance of brands in our society, in the global economy and with resepct to innovation…
... and today's challenges.
Great trademarks and fantastic advertising measures are necessary in order to market and sell your products and services - anywhere!
It is an astonishing figure - and not many people realize this: But, on average, approx. 46% of a company's value is made up and derived from trademarks - and that is one of the major reasons why companies should…
We thought we should share this great video on BRANDING with you. It was produced in 2011 by MSc Brand Leadership team at Norwich Business School, University of East Anglia.
In essence, a BRAND is a "stamp…